Overview

Popular as a leader in B2B data, Apollo promotes a database of roughly 70M companies and 280M people, and its main draw is sheer breadth. It has layered AI workflows on top to automate outbound workflow from that database. Our editorial take: the size of the dataset is most comprehensive, however accuracy issues are not uncommon at that scale meaning email deliverability may be a challenge for certain sectors or topographies.

Features

Contact Database
280M+ contacts and 70M+ companies with advanced filters

Email Sequences
Multi-step automated email and task outreach

Intent Data
Flags accounts showing in-market buying intent

Chrome Extension
Pulls contact data while browsing LinkedIn and sites

Data Enrichment
Enriches and updates CRM records automatically

Conversations
Records and analyzes sales calls

AI Workflows
Automates prospecting and outreach steps with AI

Deal Management
Tracks pipeline and deals inside the platform

Pros and Cons

What Works Well
  • Combines database, sequencing and CRM sync in one affordable platform
  • Huge contact database with granular search filters
  • Cuts prospecting time versus juggling separate tools
  • Generous free tier and low entry price
  • Chrome extension makes list-building fast
WHAT could be better
  • Contact data can sometimes be outdated — wrong titles, emails, phone numbers
  • High bounce rates (15-25%) when leads aren’t pre-verified
  • Credit system consumes credits even on low-quality leads
  • Steep learning curve given feature breadth
  • Performance lags on large lists

Pricing Plans

Free
$ 0
per month
Basic (Monthly Billing)
$ 65
per seat per month
Professional (Monthly Billing)
$ 99
per seat per month
Organization (Monthly Billing)
$ 147
per seat per month

Customers

  • Startup SDR :: Builds targeted prospect lists filtered by title, industry and company size
  • Small Biz Owner :: Finds B2B contacts and emails without buying a separate database
  • Sales Manager :: Runs email sequences and tracks replies inside one prospecting tool
  • Recruiter :: Sources decision-maker contacts for partnership and vendor outreach
  • Growth Marketer :: Layers intent data onto lists to prioritize in-market accounts

Company Information

Company Name
Apollo.io (ZenLeads, Inc.)
Company Founded Year
2015
Company Location
San Francisco, USA

Frequently Asked Questions

Is Apollo’s free plan enough to start prospecting?
Yes; the free plan includes limited credits plus core search, email and extension features.
Does Apollo verify email addresses?
Yes, it provides verified emails, but accuracy varies and pre-verification is advised.
Can I send outreach sequences from Apollo?
Yes, it includes multi-step email sequences and task automation.
Does Apollo integrate with my CRM?
Yes, it syncs with Salesforce and HubSpot, plus others via API.
Is there a minimum seat count?
Yes, the Organization plan requires at least 3 seats.
Does Apollo have a LinkedIn extension?
Yes, its Chrome extension pulls data from LinkedIn and websites.
Can Apollo show buying intent?
Yes, paid plans include intent data to flag in-market accounts.
Does Apollo record sales calls?
Yes, its Conversations feature records and analyzes calls on higher tiers.

Alternatives

No data was found