Overview

Bombora is reputed for its B2B intent data and positions itself on accuracy: its core methodology is a data co-operative partnering with leading publishers such as MIT Technology Review, Inc. and Fast Company. Our editorial take: it’s quality should be higher than others due to high quality partnerships than others, however it’s good at company or account intent than user level intent. It has started layering AI native automations for outbound such as emails, and meeting bookings.

Features

Company Surge
Flags accounts spiking in intent across 21,600+ topics

Data Co-op
Aggregates consumption signals from thousands of publisher sites

Identity Resolution
Identifies and enriches anonymous website visitors

B2B Audiences
Turns account lists into addressable ad audiences for DSPs

Campaign Measurement
Account and buying-group analytics with 90%+ match

Insights Suite
Visualizes intent trends and campaign performance

Intent Topics
21,600+ tracked topics for niche targeting

Pros and Cons

What Works Well
  • High-quality, accurate intent data from a large publisher co-op
  • Broad topic taxonomy suits niche industries
  • Integrates easily with CRMs and ad platforms
  • Users report shorter sales cycles and better meetings
  • Responsive support and onboarding
WHAT could be better
  • Expensive, especially for small firms
  • Intent is account-level only — no contact-level signals
  • Companies sometimes misclassified by size or industry
  • New intent topics can take 6-8 weeks to add
  • US-centric coverage; limited international data

Pricing Plans

Custom
Custom
Contact for Pricing

Customers

  • ABM Marketer :: Targets accounts surging in intent on relevant topics before competitors do
  • Demand Gen Lead :: Builds addressable ad audiences from account lists across DSPs
  • Sales Ops Manager :: Feeds Company Surge signals into CRM to prioritize outreach
  • Field Marketer :: Times campaigns to accounts researching their category right now
  • RevOps Analyst :: Measures campaign impact at account and buying-group level

Company Information

Company Name
Bombora
Company Founded Year
2014
Company Location
New York, USA

Frequently Asked Questions

Does Bombora give contact-level intent?
No; Company Surge intent is account-level, so pair it with a contact tool for individuals.
Where does Bombora’s intent data come from?
From its Data Co-op of thousands of publisher and B2B sites, not pixels you deploy.
Can I activate Bombora audiences in ad platforms?
Yes, account lists become audiences for DV360, The Trade Desk and Amazon DSP.
Does it integrate with my CRM?
Yes, Company Surge signals can be pushed into CRM and marketing platforms.
How many intent topics does it track?
Over 21,600 topics across its taxonomy.
Is Bombora good for non-US markets?
Coverage is strongest in the US; international data is more limited.
Can it identify anonymous website visitors?
Yes, its identity and enrichment product resolves and enriches web traffic.
Does Bombora measure campaign performance?
Yes, it reports account and buying-group results with 90%+ match rates.

Alternatives

No data was found