Overview

Recently acquired by Zoom, Common Room is a popular B2B data platform with AI-based lead enrichment drawn from many external signals, best known for top-tier B2B contacts, especially for account-based marketing. Our editorial take: its effective for account based marketing, especially where reps require top tier contacts. One of its unique feature is prospect intelligence delivered as a daily summary so reps stay current during conversations, alongside AI-native pipeline automations.

Features

Person360
Enriches and identifies prospects across a 400M+ directory

Context360
Unifies CRM, product and marketing data into one profile

RoomieAI
AI agent for account research and message personalization

Signals
Tracks job changes, site visits and dark-funnel activity

Visitor ID
Deanonymizes website visitors and product signups

Revenue Control Plane
No-code builder to deploy plays across teams

Integrations
Embeds in Salesforce, Slack, email and browser

Pros and Cons

What Works Well
  • Aggregates signals from many channels into one view
  • Streamlines prospecting and saves reps time
  • Website/product deanonymization surfaces warm leads
  • Intuitive unified dashboard, easy adoption
  • Strong for account-based and product-led motions
WHAT could be better
  • Learning curve; not fully plug-and-play
  • Contact data (phones, emails) can be missing or off
  • HubSpot integration and data sync can be problematic
  • Reporting customization often needs engineering help
  • Limited mobile/phone data enrichment

Pricing Plans

Essential (Billed Yearly)
$ 2500
per month
Advanced
Custom
Contact for Pricing
Enterprise
Custom
Contact for Pricing

Customers

  • Account Executive :: Gets a daily brief of prospect signals to stay sharp in live conversations
  • SDR :: Works deanonymized website visitors and product signups as warm leads
  • RevOps Lead :: Unifies CRM, product and engagement data into one person profile
  • PLG Growth Lead :: Turns product usage signals into sales-ready plays
  • ABM Marketer :: Prioritizes target accounts by aggregated multi-channel intent

Company Information

Company Name
Common Room
Company Founded Year
2020
Company Location
Seattle, USA

Frequently Asked Questions

Is Common Room a contact database or a signals tool?
Both — it enriches contacts across a 400M+ directory and aggregates buyer signals.
Can it identify anonymous website visitors?
Yes, it deanonymizes site visitors and product signups with enriched profiles.
Does it give reps live context for calls?
Yes, it delivers prospect intelligence briefs so reps stay current in conversations.
Is Common Room good for product-led sales?
Yes, it turns product usage and dark-funnel signals into sales plays.
Does it integrate with Salesforce and Slack?
Yes, it embeds activation in Salesforce, Slack, email and a browser extension.
How many contacts does its directory cover?
Over 400M contacts via Person360.
Is there a free plan?
No; the entry Essential plan starts at $2,500/mo billed annually.
Does Zoom now own Common Room?
Yes, Zoom announced its acquisition of Common Room in July 2026.

Alternatives

No data was found