Overview

Ideogram, from ex-Google Brain researchers behind Imagen, solved text-in-image rendering. Version 3.0 spells embedded text at high accuracy, making it the default for posters, logos, and ads

Features

Text Rendering
Renders correctly spelled, well-laid-out text at ~90% accuracy.

Style References
Upload up to 3 images to guide the visual aesthetic of a generation.

Magic Fill
Prompt-guided inpainting to selectively edit regions of an image.

Extend (Outpaint)
Expands an image beyond its original borders on an infinite canvas.

Custom Models
Trains on 15–100 reference images for brand-consistent output.

Character Consistency
Keeps a character consistent across multiple scenes and compositions.

Batch Generation
Bulk-generates campaign variants via CSV upload (Pro).

Layerize
Turns generated text into editable layers without regenerating.

Pros and Cons

What Works Well
  • Best-in-class text rendering (~90% accuracy) – no major model matches it.
  • Affordable entry with a free tier and low-cost paid plans.
  • Style References and custom models give strong brand consistency.
  • Strong photorealism and prompt adherence beyond just text.
WHAT could be better
  • Free-tier images post publicly to the Explore gallery and can’t be private.
  • Credit system is confusing; costs vary by model and quality, and priority credits don’t roll over.
  • Weak with non-Latin scripts (e.g., Chinese) and very high-resolution print work.

Pricing Plans

Plus (Monthly)
$ 20
per month
Pro (Monthly)
$ 60
per month
Team (Monthly)
$ 29
per user per month
Enterprise
Custom
Contact for Pricing

Customers

  • Social Media Manager – Generate promo graphics with correctly spelled headline text in one pass.
  • Graphic Designer – Rapidly prototype logos and posters with readable, on-brand typography.
  • E-commerce Seller – Create product labels and ad images with legible pricing and copy.
  • Brand Marketer — Train a custom model on 15–100 images for consistent branded visuals.
  • Content Creator – Produce book covers, thumbnails, and signage where the words must be right.

Company Information

Company Name
Ideogram, Inc.
Company Founded Year
2022
Company Location
Toronto, Canada

Frequently Asked Questions

Can I use Ideogram images commercially?
Yes, all paid plans include commercial rights. Free-tier images are public and unsuitable for confidential work.
Are free images private?
No. Free-tier generations post publicly to the Explore gallery; private generation requires Plus or higher.
Can I train a custom model?
Yes. Upload 15–100 reference images to train a model for consistent brand or character style.
What are Style References?
You can upload up to 3 images to guide the aesthetic of a generation instead of describing style in words.
Do credits roll over?
No. Monthly priority credits expire at billing; separately purchased top-up credits do roll over.
Can I edit generated images?
Yes. Magic Fill handles inpainting, Extend outpaints, and Layerize makes text editable without regenerating.

Alternatives

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