Overview

Profound is the enterprise-grade platform that pioneered Answer Engine Optimization (AEO). Built specifically for AI search, not retrofitted from SEO, it tracks how ChatGPT, Perplexity, Gemini, Claude, and AI Overviews cite your brand, and uses agents to turn visibility gaps into content actions.

Features

Answer Engine Insights
Track brand visibility, citations, and sentiment across major AI answer engines

Prompt Volumes
See what real users ask AI and align strategy with actual demand

Conversation Explorer
Analyze millions of real user queries to find relevant prompts

Agent Analytics
Monitor how AI crawlers access your site and which content they use

Agents
Deploy autonomous workers to research, create, and optimize content

Competitor Benchmarking
Compare AI share-of-voice and citations against rivals

Multi-Region & Language
Monitor visibility across 150+ regions and 30+ languages

Browser-Level Capture
Pull AI responses from the browser, matching what customers actually see

Pros and Cons

What Works Well
  • Purpose-built for AI search, with among the deepest AEO data on the market.
  • Broad engine coverage: ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews.
  • Captures responses from the real browser experience, not just APIs.
  • Read/write — pairs monitoring with agent-driven content optimization.
  • Backed by top-tier investors and trusted by large enterprise brands.
WHAT could be better
  • Premium, sales-led pricing puts it out of reach for solos and small businesses.
  • No free trial, free tier, or self-serve signup – evaluation requires a sales demo.
  • Feature depth can be overkill for lean teams with simpler needs.
  • Limited independent user reviews given the platform’s newness.

Pricing Plans

Starter (Monthly)
$ 99
per month
Growth (Monthly)
$ 399
per month
Enterprise
Custom
Contact for Pricing
Agency Growth (Monthly)
$ 99
per month
Agency Enterprise
Custom
Contact for Pricing

Customers

  • Enterprise Brand Marketer – Measure and grow share-of-voice in ChatGPT, Perplexity, and Gemini answers for a Fortune 500 brand.
  • GEO / AEO Strategist – Trace which prompts and citations drive brand mentions, then closes gaps with new content.
  • Agency AI-Visibility Lead — Tracks AI presence across many client brands with enterprise reporting and benchmarking.
  • Content Strategy Director — Shifts strategy from blue-link SEO to owning the answer across AI discovery surfaces.
  • Digital Analytics Manager — Uses Agent Analytics to see how AI crawlers access content and how pages perform in answers.

Company Information

Company Name
Profound (Cooper Square Technologies Inc.)
Company Founded Year
2024
Company Location
New York City, New York, USA

Frequently Asked Questions

What is Profound used for?
Tracking and improving how a brand appears in AI-generated answers across engines like ChatGPT, Perplexity, and Gemini.
What is Answer Engine Optimization (AEO)?
The discipline of earning and improving brand citations and presence within AI answer engines, rather than blue-link rankings.
Which AI platforms does Profound track?
ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Google AI Overviews, and Google AI Mode, among others.
Who is Profound best for?
Large brands, enterprises, and agencies where AI search is a meaningful revenue and discovery channel.
Can Profound optimize content, not just monitor it?
Yes, it’s a read/write platform, using Agents to create and optimize content based on visibility data.
How does Profound collect AI responses?
It captures responses directly from the browser, reflecting what real users see rather than only via APIs.
Does Profound support multiple languages and regions?
Yes, it offers monitoring across 150+ regions and 30+ languages.
Can Profound track AI crawler activity on my site?
Yes, Agent Analytics shows how AI bots crawl your site and how your content performs in AI answers.

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