Overview

Scrunch AI is an enterprise Generative Engine Optimization platform that positions itself as an ‘AI customer experience’ tool. It tracks how brands appear across ChatGPT, Claude, Gemini, Perplexity, Meta AI, and Google’s AI surfaces, with prompt-level monitoring by persona and funnel stage.

Features

Multi-Engine Monitoring
Track brand mentions across 7+ AI engines including ChatGPT, Claude, and Perplexity.

Prompt-Level Tracking
Monitor visibility by topic, persona, funnel stage, and region.

Competitor Benchmarking
Compare share-of-voice against a defined set of competitors.

Source Intelligence
See which URLs and sources AI cites when mentioning your brand.

Agent Experience Platform
Middleware that makes your site readable to AI crawlers.

Knowledge Hub
Detect outdated content and discrepancies affecting AI results.

GA4 Integration
Attribute AI referral traffic and see which pages models crawl.

Multi-Brand Support
Manage several brands with enterprise SOC 2-compliant infrastructure.

Pros and Cons

What Works Well
  • Broad AI engine coverage with clean, prompt-level tracking.
  • Unique Agent Experience Platform fixes technical AI-crawlability at the network edge.
  • Strong GA4 integration ties AI visibility to real referral traffic.
  • Granular filtering by persona, topic, and funnel stage.
  • Enterprise-grade: SOC 2 compliance, multi-brand support, white-glove onboarding.
WHAT could be better
  • Premium pricing – entry tier starts high, aimed at teams not solos.
  • Prompt-credit system can deplete faster than expected across engines.
  • No built-in content generation — you leave the platform to execute fixes.

Pricing Plans

Core (Monthly)
$ 250
per month
Agency Core (Monthly)
$ 500
per month
Enterprise
Custom
Contact for Pricing

Customers

  • Enterprise Brand Marketer – Monitor share-of-voice across 7+ AI engines and benchmarks against defined competitors.
  • Agency Account Lead – Manage multiple enterprise clients’ AI visibility from a multi-brand, SOC 2-compliant dashboard.
  • GEO / AEO Strategist – Use persona and funnel level prompt tracking to find where the brand is missing from AI answers.
  • Technical / Web Team Lead – Deploys the Agent Experience Platform (AXP) so AI crawlers can properly read the site.
  • Digital Analytics Manager – Ties AI citations to real traffic and conversions through GA4 integration.

Company Information

Company Name
Scrunch AI (a Sitecore company)
Company Founded Year
2023
Company Location
Salt Lake City, Utah, USA

Frequently Asked Questions

What is Scrunch AI used for?
Monitoring and improving how a brand appears across AI search engines, plus making sites readable to AI agents.
Which AI engines does Scrunch AI track?
ChatGPT, Claude, Gemini, Perplexity, Meta AI, Google AI Mode, and Google AI Overviews, with Copilot and Grok on enterprise.
Does Scrunch AI have a free trial?
Yes, a 7-day free trial on the Starter plan with no credit card required; there’s no permanent free tier.
What is the Agent Experience Platform (AXP)?
Middleware that fixes technical delivery so AI crawlers can properly read a JavaScript-heavy site.
Who is Scrunch AI best for?
Enterprise brands and agencies needing robust, multi-brand AI-visibility monitoring with strong security credentials.
Does Scrunch AI track competitors?
Yes, it benchmarks your share-of-voice against a defined set of competitors across AI engines.
Can Scrunch AI show AI referral traffic?
Yes, its GA4 integration attributes AI referral traffic and reveals which pages models crawl and cite.
Does Scrunch AI generate content?
No, it identifies gaps and sources but doesn’t write content; you execute fixes outside the platform.
Who owns Scrunch AI?
Sitecore, which acquired Scrunch AI in June 2026; it continues to operate as a standalone product.

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