Overview

Otterly.ai is the budget-friendly entry point to AI search visibility, built by Austrian SaaS veterans as one of the first dedicated AI search monitoring tools. It tracks brand mentions, citations, sentiment, and competitor share-of-voice across ChatGPT, Perplexity, Gemini, Copilot, and Google’s AI

Features

Brand Reports
Automated tracking of brand mentions, coverage, and citations as core KPIs.

Prompt Tracking
Monitor your top search prompts across six major AI search engines.

Link Citations Analysis
Track which domains and URLs get cited weekly and how positions shift.

Sentiment Analysis
See whether AI describes your brand positively, neutrally, or negatively.

Competitor Benchmarking
Compare brand coverage and share-of-voice against rivals over time.

AI Prompt Research
Turn keywords into trackable prompts driving AI-generated answers.

GEO Audits
Run content audits, crawlability checks, and predictive citation scoring.

API, MCP & Marketplace
Public REST API, live MCP server, Claude Skill, and 101+ prebuilt workflows.

Pros and Cons

What Works Well
  • Genuinely affordable – the lowest realistic entry price among credible AI-visibility tools.
  • Extremely fast time-to-value; users often set up monitoring within an hour.
  • Unlimited team members and 50+ country tracking on every plan.
  • Strong agent/automation stack: public API, MCP server, Claude Skill, workflow marketplace.
  • Recognized as a 2025 Gartner Cool Vendor for AI in Marketing.
WHAT could be better
  • Analysis-focused – lighter on execution and content generation than rivals.
  • Lower tiers cap prompts and GEO URL audits fairly tightly.
  • Fewer enterprise extras than Profound or Scrunch (compliance, dedicated strategists).

Pricing Plans

Lite (Monthly)
$ 29
per month
Standard (Monthly)
$ 189
per month
Premium (Monthly)
$ 489
per month
Enterprise
Custom
Contact for Pricing

Customers

  • Solo Marketer / SMB Owner – Get an affordable, accurate entry into AI search tracking without enterprise pricing.
  • Agency Reporting Lead – Build client-friendly AI visibility reports with unlimited seats, Looker Studio, and API access.
  • Content Strategist – Close the generative-search blind spot by seeing which prompts surface the brand and which don’t.
  • Brand / PR Manager – Watch sentiment and mentions across engines to catch outdated or negative associations early.
  • GEO Practitioner – Run GEO audits and link-citation analysis to find which pages need work to earn AI citations.

Company Information

Company Name
Otterly.ai (OtterlyAI)
Company Founded Year
2024
Company Location
Austria (Vienna / Persenbeug)

Frequently Asked Questions

What is Otterly.ai used for?
Monitoring and optimizing how your brand, website, and content appear across AI search engines and LLMs.
Which AI platforms does Otterly.ai track?
Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Microsoft Copilot, Claude, and Perplexity.
Does Otterly.ai have a free trial?
Yes, a 7-day free trial for new users with no credit card required.
Is Otterly.ai good for small businesses and solos?
Yes, it’s frequently recommended to budget-conscious solo marketers and SMBs as the affordable entry to AI search tracking.
Can Otterly.ai track competitors?
Yes, you can create brand reports for competitors and compare brand coverage and share-of-voice over time.
Does Otterly.ai track link citations?
Yes, it automatically tracks all domains and URL citations weekly and monitors position changes over time.
Does Otterly.ai have an API?
Yes, it offers a public REST API, a live official MCP server, and an official Claude Skill.
How quickly can I get started?
Setup is quick – you add your top search prompts and can be monitoring brand triggers within about an hour.

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