Overview

Semrush’s AI Visibility Toolkit brings AI search tracking into the SEO platform marketers already use, unifying traditional rankings and LLM visibility in one dashboard. Enterprise AIO extends this with a 261M+ prompt database and multi-market reporting for large brands.

Features

Visibility Overview
Benchmark your AI visibility score (0–100) against competitors in AI answers.

Prompt Monitoring
Discover which prompts and questions trigger brand mentions in your category.

Topic Opportunities
Spot prompts where competitors appear in AI answers but your brand doesn’t.

Sentiment Analysis
See how AI platforms describe your brand and whether it’s portrayed accurately.

Citations Tracking
Count and analyze the AI responses that cite your domain as a source.

AI Referral Traffic
Connect GA4 data to measure sessions and conversions from AI engines.

ChatGPT Shopping Metrics
Track products, pricing, and performance in AI shopping results.

Enterprise AIO
Unlimited prompt tracking, 261M+ prompt database, and custom integrations.

Pros and Cons

What Works Well
  • Unifies traditional SEO and AI visibility in one platform – no data fragmentation.
  • Enormous prompt database (261M+ real user prompts) on Enterprise AIO.
  • Natural fit for the huge base of existing Semrush users.
  • Strong e-commerce coverage including ChatGPT Shopping metrics.
  • GA4 integration ties AI visibility to real sessions and conversions.
WHAT could be better
  • Layered pricing – the AI toolkit sits on top of an already premium subscription.
  • Best features (unlimited prompts, custom integrations) are locked to Enterprise AIO.
  • Enterprise AIO requires a sales process rather than self-serve signup.
  • AI visibility is an extension of an SEO suite rather than a purpose-built GEO platform.

Pricing Plans

Base (Monthly)
$ 99
per month per domain
Starter (Semrush One)
$ 199
per month
Pro+ (Semrush One)
$ 298
per month
Advanced (Semrush One)
$ 549
per month

Customers

  • Existing Semrush SEO – Add AI-visibility tracking alongside rankings and backlinks without adopting a separate platform.
  • Enterprise Brand Manager – Use AIO to monitor visibility across multiple brands, markets, and languages at scale.
  • Content Strategist – Find topic opportunities where competitors appear in AI answers and the brand doesn’t.
  • E-commerce Marketer – Track how products, pricing, and SKUs surface in ChatGPT Shopping and AI results.
  • Marketing Analyst – Tie AI referral traffic to sessions and conversions via GA4 integration in reports.

Company Information

Company Name
Semrush Holdings, Inc. (a subsidiary of Adobe Inc.)
Company Founded Year
2008
Company Location
Boston, Massachusetts, USA

Frequently Asked Questions

What is the Semrush AI Visibility Toolkit used for?
Tracking how often your brand appears in AI-generated answers across platforms, regions, and topics.
Which AI platforms does it track?
ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode, among other LLM platforms.
How do I access the AI Visibility Toolkit?
It’s available with a Semrush One subscription or as the standalone AI Visibility Toolkit.
What is Semrush Enterprise AIO?
A custom enterprise platform with unlimited prompt tracking, a 261M+ prompt database, dedicated support, and custom integrations.
What is the AI Visibility score?
A 0–100 benchmark showing how often your brand appears in AI-generated answers compared with competitors.
Can it show which topics I’m missing?
Yes. Topic Opportunities surfaces prompts where competitors are visible in AI answers but your brand isn’t.
Does it track sentiment?
Yes, it shows how AI platforms describe your brand and whether the portrayal is accurate and positive.
Can I measure traffic from AI platforms?
Yes, connecting GA4 lets you filter reports by AI referral traffic to measure sessions and conversions.
Does it cover AI shopping results?
Yes. Enterprise AIO includes metrics for ChatGPT Shopping, tracking products, pricing, and performance.

Alternatives

peec-ai-logo
Peec AI
⭐️ 4.6
strength
AI Visibility
Fast-growing AI search analytics platform for tracking and improving brand visibility across LLMs.
FROM
$ 95
per month
✅ Free Trial
View More

profound-ai-logo
Profound AI
⭐️ 4.6
strength
AEO Platform
Enterprise answer-engine optimization platform to track and improve brand visibility in AI answers.
FROM
$ 99
per month
❌ Free Trial
View More

ahref-ai-logo
Ahref Brand Radar
⭐️ 4.6
strength
AI Visibility
Ahrefs’ AI visibility tool tracking brand mentions across AI answers, search, YouTube, and Reddit.
FROM
$ 199
per month per platform
❌ Free Trial
View More