Overview

Brand Radar is Ahrefs’ answer to AI search, and its big differentiator is scale: it analyzes brand mentions across 340M+ monthly search-backed prompts, real search behavior, not synthetic queries. Unlike setup-heavy rivals, it’s an instant research database with zero configuration.

Features

AI Share of Voice
See what percentage of AI chats mention your brand versus competitors.

Search-Backed Prompts
Analyze 340M+ monthly prompts drawn from real search behavior, not synthetic ones.

Zero-Setup Research
Instantly analyze any brand or domain with no tracking configuration.

Brand Comparison
Benchmark multiple brands or entities side by side across AI platforms.

Topic Clustering
Group results into topics to reveal content gaps and openings.

Source Tracking
Identify which domains and pages AI cites in responses.

Video & Social Visibility
Monitor brand presence across YouTube and Reddit

Unlimited Projects
Research any number of domains without per-project limits.

Pros and Cons

What Works Well
  • Largest AI visibility database, built on real search-backed prompts rather than synthetic ones.
  • Zero setup — analyze any brand instantly with no tracking configuration or waiting.
  • Unlimited projects, making competitive and prospect research effortless.
  • Cross-references AI citations with Ahrefs’ backlink data for authority insight.
  • Unique YouTube and Reddit coverage as a leading indicator of future AI visibility.
WHAT could be better
  • Full AI Indexes are expensive add-ons layered on top of an Ahrefs subscription.
  • Missing major engines like Claude, Meta AI, and Grok.
  • Research-oriented, not a client-reporting or white-label platform for agencies.
  • No content generation, AI crawler analytics, or shopping/SKU-level tracking.

Pricing Plans

Single Platform (Monthly)
$ 199
per month per platform
All Platforms
$ 699
per month

Customers

  • Existing Ahrefs SEO – Add AI-visibility research to a familiar toolset without onboarding a whole new platform.
  • Competitive Researcher – Instantly analyze any brand’s AI share-of-voice with zero setup or tracking configuration.
  • Content Strategist – Cluster AI responses into topics to find content gaps where competitors are cited instead.
  • Agency SEO Lead – Run quick client AI-visibility research across unlimited projects during audits and pitches.
  • Digital PR Manager – Identify which domains and sources AI cites, then targets them for placements

Company Information

Company Name
Ahrefs Pte. Ltd.
Company Founded Year
2010
Company Location
Singapore

Frequently Asked Questions

What is Ahrefs Brand Radar used for?
Analyzing how often a brand or entity is mentioned across AI responses, search results, web pages, and video.
Which AI platforms does Brand Radar cover?
Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Microsoft Copilot, and Gemini.
Do I need a paid Ahrefs plan to use Brand Radar?
No, Brand Radar is a standalone tool available to all free and paid Ahrefs users; AI Indexes are paid add-ons.
Does Brand Radar require setup?
No, it requires zero setup, letting you search and analyze any brand’s AI visibility instantly.
Where do Brand Radar’s prompts come from?
From real search-backed prompts reflecting actual search behavior, rather than artificially generated queries.
Can Brand Radar compare me to competitors?
Yes, it compares your brand’s visibility and AI share-of-voice against other brands or entities.
Does Brand Radar track YouTube or Reddit?
Yes, it monitors brand visibility across YouTube and Reddit alongside AI and search touchpoints.
Is Brand Radar good for agency client reporting?
It’s built as an exploratory research tool inside Ahrefs, not a multi-client tracker with white-label reporting.
Can Brand Radar prove an AI never mentions my brand?
No, it shows comparative direction from sampled prompts; AI responses fluctuate and can’t be exhaustively verified.

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