Overview

Clay is the most innovative platform in this space; it effectively coined “GTM engineering.” Our editorial take: it provides AI-native workflows for sales, RevOps, growth and customer success teams. From setting up the data foundations for an AI SDR, to automated outbound and inbound-management workflows, and on through intelligence and enrichment across the funnel.

Features

Waterfall Enrichment
Chains 100+ data providers to maximize match rates

Data Tables
Spreadsheet UI to build and run enrichment workflows

Claygent
AI research agent that scrapes the web for custom data

Integrations
100+ sources plus CRM and outreach tools

AI Formulas
Generate and personalize copy with AI in-table

Web Scraping
Pull data from any site into a table

Signals
Track hiring, funding and other trigger events

Workflow Automation
Trigger enrichment and outreach on schedules

Pros and Cons

What Works Well
  • Unmatched enrichment via waterfall across 100+ providers
  • Extremely flexible – automates almost any GTM workflow
  • Claygent AI pulls custom data no database has
  • Strong integrations and customization
  • Big time savings once workflows are built
WHAT could be better
  • Steep learning curve; can feel overwhelming
  • Credit system feels restrictive and easy to burn
  • Expensive for small teams
  • Team/collaboration credit limits
  • Setup is time-consuming

Pricing Plans

Free
$ 0
per month
Launch (Billed Monthly)
$ 185
per month
Launch (Billed Yearly)
$ 167
per month
Growth (Billed Monthly)
$ 495
per month
Growth (Billed Yearly)
$ 446
per month
Custom
Custom
Contact for Pricing

Customers

  • GTM Engineer :: Builds enrichment and outbound workflows chaining 100+ data providers
  • RevOps Lead :: Sets the data foundation feeding an AI SDR and CRM
  • Growth Marketer :: Automates personalized outreach off enriched lead lists
  • Founder/Operator :: Scrapes and enriches niche prospect lists no database covers
  • Sales Ops Analyst :: Waterfalls enrichment across providers to fill missing fields

Company Information

Company Name
Clay
Company Founded Year
2015
Company Location
New York, USA

Frequently Asked Questions

Is Clay worth it for a non-technical user?
It’s no-code but has a steep learning curve; expect setup time to master workflows.
What makes Clay different from a database like Apollo?
It waterfalls 100+ providers and adds AI research rather than selling one fixed dataset.
What is Claygent?
An AI agent that scrapes the web to find custom data points for your rows.
Does Clay have a free plan?
Yes, a free plan with 500 actions and 100 data credits per month.
How does Clay’s credit system work?
Actions and data credits are consumed per enrichment; plans scale by credit volume.
Can Clay send outbound emails?
It builds and personalizes lists and integrates with outreach tools to send.
Does Clay integrate with my CRM?
Yes, it connects to CRMs and 100+ data and outreach tools.
Is Clay good for building an AI SDR data foundation?
Yes, teams use it to enrich and structure the data layer feeding AI SDR workflows.

Alternatives

No data was found