Overview

Recraft is the rare AI generator built for professional design, not just art. It outputs true, editable SVG vectors, not just raster PNGs. Its V3 model is a leader in text-to-image, and its brand-kit system and precise positioning control make it a go-to for logos, icons, and brand assets.

Features

SVG Generation
Produces true, editable vector graphics that scale infinitely without quality loss

Brand Kits
Stores colors and style so every generated asset stays on-brand

Text Rendering
Renders accurate, readable text of any length inside images.

Image Vectorizer
Converts raster PNG/JPG into clean SVG or EPS in seconds

Positioning Control
Places logos, characters, or products exactly where you want them

Editing Suite
AI Eraser, inpainting, outpainting, background remover, and upscalers

Custom Styles
Trains and applies your own reusable visual style

API Access
Automates generation, editing, and vectorizing inside your own tools

Pros and Cons

What Works Well
  • Only major AI tool producing true, editable SVG vectors.
  • Strong brand consistency via brand kits and style locking.
  • Best-in-class text rendering and prompt accuracy.
  • Full ownership and commercial rights on all paid plans.
WHAT could be better
  • Premium priced relative to raster-only generators.
  • Credit system is unpredictable; upscaling can cost 10–20× a standard generation.
  • Free-tier outputs are public, owned by Recraft, and barred from commercial use.
  • Less suited to photorealistic/artistic work than Midjourney or Flux.

Pricing Plans

Basic (Monthly)
$ 12
per month
Pro (Monthly)
$ 20
per month
Teams (Monthly)
$ 22
per seat per month

Customers

  • Product Designer – Generate scalable SVG icons and UI assets editable in Figma or Illustrator.
  • Brand Designer – Lock colors and style into a brand kit for a consistent AI asset library.
  • Marketing Team – Produce on-brand ad creatives and social graphics with readable text.
  • Logo Maker – Create clean, infinitely scalable logos from favicon to billboard size.
  • Freelance Illustrator – Turn raster art into clean vectors without redrawing in Illustrator.

Company Information

Company Name
Recraft AI
Company Founded Year
2021
Company Location
London, UK

Frequently Asked Questions

Does Recraft generate real vector files?
Yes. It outputs true, editable SVG (and EPS) files that scale infinitely. Most AI tools only make raster.
Can I use Recraft images commercially?
Yes, on paid plans, which include full ownership and commercial rights. Free outputs are not licensed for commercial use.
Is the free plan really free?
Yes, it’s permanent, but images are public, owned by Recraft, and non-commercial.
Can it convert a PNG to SVG?
Yes. The image vectorizer turns raster PNG/JPG into clean SVG or EPS in seconds.
How does text rendering compare?
Recraft renders accurate, readable text of any length, a common weakness in other generators.
Can I keep assets on-brand?
Yes. Brand kits store your colors and style and apply them across all generations.
Does Recraft have an API?
Yes. The API supports generation, editing, and vectorizing for your own workflows.
Can I edit generated images?
Yes. Tools include AI Eraser, inpainting, outpainting, background remover, and upscalers.

Alternatives

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