Overview

v0 converts a prompt, screenshot or Figma file into production-ready full-stack code, then ships it to Vercel in one click. Built by the team behind Next.js, it carries deep expertise in React, Tailwind and shadcn/ui – and pushes changes through pull requests rather than straight to main.

Features

Prompt-to-App Agent

Describe an idea and v0 generates sophisticated UIs plus backend logic

Figma & Screenshot Import

Converts mockups, screenshots or Figma files into working apps

Design Mode

Adjust visuals directly on the output instead of re-prompting for small tweaks

Built-In VS Code Editor

A full editor with agent, previews and configuration in one place

Automatic Git Workflow

Creates a branch per chat, auto-commits, and opens PRs without touching main

Production-Accurate Previews

Previews run real builds in a sandbox, including API routes and databases

One-Click Vercel Deploy

Publish to Vercel’s global infrastructure with no setup or configuration

iOS App

Prompt, preview and iterate on projects from an iPhone, including GitHub connections

Pros and Cons

What Works Well
  • Best-in-class Next.js, React, Tailwind and shadcn/ui expertise, straight from the framework’s authors
  • Protects your main branch by design – all changes route through pull requests
  • Figma and screenshot import produces working apps, not prototype-only designs
  • Vercel holds a SOC 2 Type 2 attestation, and v0 falls within that report’s scope
  • Vercel doesn’t own the code generated from your prompts
WHAT could be better
  • Heavily tied to the Vercel and Next.js ecosystem, which won’t suit every team’s stack
  • Full experience (env vars, deployments, previews) expects a GitHub repo connected to Vercel
  • Previews now run real builds, so iteration is slower than the old browser-based preview
  • No offline use whatsoever – an internet connection is required to generate anything
  • Prompts and content may be used for model training unless you’re on Enterprise or have opted out

Pricing Plans

Plus (Monthly)
$ 30
per user per month
Business (Monthly)
$ 100
per user per month
Enterprise
Custom
Contact for Pricing

Customers

  • Product Designer – Turn a Figma frame into a real interactive interface instead of a static clickable mockup
  • Front-End Engineer – Skip boilerplate scaffolding and jump straight to the harder application logic
  • Product Manager – Prototype and validate a feature idea without waiting on the design queue
  • Sales Engineer – Produce a custom client-specific product demo in minutes rather than days
  • Growth Marketer – Launch campaign landing pages independently without filing an engineering ticket

Company Information

Company Name
Vercel Inc.
Company Founded Year
2014
Company Location
San Francisco, California, USA

Frequently Asked Questions

Do I need to know how to code to use v0?
No coding experience is required. Describe what you want in natural language and v0 handles the implementation.
Can v0 build a full application, or only UI components?
Full applications. v0 handles full-stack apps with authentication, databases and external API integrations.
Can I turn my Figma design into a working app?
Yes. Upload screenshots, mockups or Figma designs and v0 converts them into working applications.
Can I work on a codebase I already have?
Yes. Import an existing GitHub repository, Vercel project or ZIP file and work on it directly in v0.
Do I own the code v0 generates? Can I sell it?
Vercel doesn’t own the code generated from your prompts, but you’re responsible for evaluating its suitability.
Can v0 push broken code straight to my production branch?
No. v0 never pushes directly to main – changes go through pull requests to keep production code safe.
Do I have to use GitHub with v0?
No. Git integration is optional, and you can publish directly using the Publish button without it.
Can I use v0 from my phone?
Yes. A dedicated iOS app lets you prompt, preview, manage env vars and connect GitHub from mobile.
Will my prompts be used to train v0’s models?
Possibly – unless you’re an Enterprise customer or have opted out of model training in Vercel settings.

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